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Overview   |   Logos & Trademarks   |   Do’s and Don’ts   |   Apply for a License   |   Frequently Asked Questions
 
Duquesne Athletics licensing and brand management seeks to implement a comprehensive branding strategy that protects, maintains and expands recognition for the department and university. In partnership with a licensing rights holder, the following guidelines have been established for all merchandise containing athletics marks. 
 
COMPREHENSIVE BRAND GUIDE (PDF)
 
OVERVIEW
Who will need a license?
Any manufacturer of products bearing athletics marks, imagery or language must be licensed before offering the product for sale. All retail outlets are responsible for insuring the merchandise sold is licensed. 
 
What products may be licensed?
The Athletic Department has the authority to approve or disapprove of any product submitted. No product may be produced without the approval of a representative from Athletics. 
 
What qualifies as a Duquesne Athletics trademark?
A trademark is any name, word, symbol or device used to identify or build association with Duquesne Athletics. This includes, but is not limited to, artwork, topography and/or graphic representations. 
 
For information on how to become a licensee and produce Duquesne Athletics merchandise as well as find more details on the licensing process, contact:

        CLC
        1075 Peachtree Street
        Suite 3300
        Atlanta, GA 30309
        Phone: 770-956-0520
        Website: clc.com
 
To become officially licensed click here
To add Duquesne to a current license, please contact CLC.

LOGOS & TRADEMARKS 
The use of any Duquesne Athletics trademarks on merchandise or in relation to goods and services requires the permission of the Duquesne Athletics Department. This applies to all students, alumni, staff, faculty, manufacturers, retailers and customers. 
 
What is a trademark?
A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others” (U.S. Patent and Trademark Office). The University owns a variety of symbols, insignias, slogans, mottos, emblems, seals, and words which have been in use for many years. Duquesne University and Athletics have a long-standing policy of protecting the symbols that are associated with its name and its reputation. Because registered trademarks and service marks are valuable assets, they must be used correctly to avoid loss or dilution in the marketplace.

To view the department’s official logos and trademarks, see the official Brand Guide.

Unauthorized use of Marks
Any use of marks that does not comply with the department’s licensing and approval requirements will be considered unauthorized and may violate Federal and/or state laws.
 
DO’S & DON’TS
DO:
  • Use the proper trademark designations (i.e. ®or ™). This includes Duquesne Athletics logos, marks and word marks (e.g. Duquesne Dukes). You can find all the marks currently in use in our brand guide.
  • Always include “Duquesne”, “Duquesne Dukes” or “Duquesne Athletics” with the logo to ensure there is no confusion with brands that have similar marks. 
  • If you are using the Athletics brand in conjunction with a third party’s brand, you must first obtain permission from Duquesne Athletics, then also receive written permission from the third party. In order to protect ourselves, a signed letter will be requested. 
  • All artwork must be submitted by your vendor through Trademarx Online. 
  • PLAN AHEAD. For most vendors, you must have artwork approved about two weeks before you need the product in-hand. IT is recommended to start approval process at least one month in advance.
 DON’T
  • DON’T alter any of the marks (that includes color, distortion, removal of the TM, etc.)
  • DON’T use any “retired” marks (i.e. the Duke head or gothic word marks)
  • DON’T include registered trademarks for other businesses, events or locations without the permission of both Duquesne Athletics and that entity.
  • DON’T use the Athletics’ brand on any products that may be harmful to the image or mission of Duquesne University.
  • DON’T use designs that are confusingly similar to registered trademarks or copyrights of other brands (e.g. modifying the Dunkin’ Donuts logo and incorporating the name of an organization).
  • DON’T obstruct an image of the “D” with text or other trademarks.
 This list serves as a guide and is not comprehensive. 

APPLY FOR A LICENSE
Duquesne University owns the rights to and controls the usage of the logos, symbols, verbiage and marks that reference Duquesne Athletics. Anyone wishing to use an Athletics trademark must obtain a license. There are two types of licenses, manage by CLC:
  • Retail - Allows a company to produce products bearing the trademarks of collegiate institutions for sale at retail in approved retail channels and direct to consumer, as well as university departments and related entities. 
  • Internal Campus Supplier – Allows a company to produce a product bearing the trademarks of collegiate institutions for university departments and related entities for internal consumption only; cannot provide product at retailer direct to consumer. 
How do I start the licensing process? 
For information on how to become a licensee and produce Duquesne Athletics merchandise as well as find more details on the licensing process, contact:

        CLC
        1075 Peachtree Street
        Suite 3300
        Atlanta, GA 30309
        Phone: 770-956-0520
        Website: clc.com
 
To become officially licensed click here
To add Duquesne to a current license, please contact CLC.

FREQUENTLY ASKED QUESTIONS
Why must I receive permission to use Duquesne trademarks?
Duquesne Marketing and branding is responsible for upholding the image and maintaining the value of the department’s trademarks. To that end, we need to make sure that all products used and distributed by student organizations represent the University and maintain the integrity of the brand.

How far in advance should I start the design and approval process?
Most vendors require about 2 weeks after artwork has been approved to produce an order (not including shipping time). To allow yourself plenty of time, we recommend that you start the approval process at least a month before your event or project date. It is always better to stay ahead of schedule than to find out you must pay a steep rush delivery charge.
 
Do I need to submit artwork to Brand Manager 360 time I want to order a product? Even if I am re-ordering previously approved items?
Yes. Every order you would like to place, whether it is a different product, a different color of the same product, a re-order of exactly the same design, etc., must be submitted as a new request in Brand Manager 360.
 
I am not using the Duquesne Athletics logo in my design, do I have to use a licensed vendor and submit artwork for approval?
Yes. Many phrases are also considered trademarks. Because of this, all artwork must be approved prior to production. 
 
Trademark use standards
All authorized uses of Athletics Marks must meet the following standards.
  • All uses of Athletics marks must comply with University Design Standards.
  • Athletics marks may not be modified in any way.
  • Athletics marks may not be used in conjunction with the name or mark(s) of any other entity without the prior written permission of the Athletics and that entity. If permission is granted to use both the Athletics marks and another party's mark, the marks must be distinct and separate from one another and neither mark may dominate the other in order to protect the integrity of both marks.
  • No Athletics marks may be used in any manner that suggests or implies Athletics’ endorsement of products, services, political parties or views, or religious organizations or beliefs.
  • No one other than the University may claim copyright or trademark rights in or seek to register any design that uses Athletics marks.
  • All uses of Athletics marks will incorporate the appropriate trademark symbol.
  • Athletics will not approve the use of marks in connection with products or services that the University determines taint or undermine its good will.
  • Athletics will not approve the use of Athletics marks in connection with inherently illegal drugs, tobacco, gambling, sexually suggestive products or language, or any health related product.
 
 

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